Interaction design has its place, it beautiful dabble point between idea and execution. It is the crucial bridge that takes idea to reality.
I have been thinking about my understanding of interaction design as I am preparing for a BIG round of interviews starting Monday in New York. I still haven’t quite gotten over my Jeff Benjamin SNAFO and I am trying to make sure It doesn’t happen again. So with that this is my idea of interaction design’s place in the process and why I take to it.
Photo by: isabelle boring
I am passionate about strategy. School pounded it into my head and it is almost all that I think about on projects. But all too often does a great idea fall to pieces because of poor execution. And what a disappointment it all becomes.
With regards to interactive assets for brands the piece that takes idea into execution is interaction design. It is the liaison between the two and done properly can drive the execution to success. Interaction design allows for so much input into strategy and execution it is the obvious spot for me.
The happy medium is the wonderful squeeze between idea and execution where interaction design lives.